So, where do great ideas come from? And is every shot taken by a 'famous photographer' a winner? Australian photographer and photographic artist Murray Fredericks is well known for his amazing photos of the salt flats in Lake Eyre. One of his comments in this month's interview was really enlightening - and reassuring.

“I try a lot of different ideas, but only a fraction of what I shoot ever makes it into an exhibition or onto a website - and that’s a huge part of working as a photographer. You have to fail 1000 times to get that one great shot.

“For me, a photograph has to be more than a record of a landscape. I want people to see a message in my work, not just the literal message of, ‘This is the landscape’. It might be something as simple as the power inherent in nature or our response to that power.

“Many times with the mirror set-ups [for the Vanity and Array images], we took the photographs but got nothing. It was just a mirror in a salt lake. In comparison, the photos that made the exhibition are the ones which have something subconsciously engaging that holds people to the image."

I know when I lead photo workshops that a lot of the participants are a little disappointed that many of their photos don't work, but if only they looked on my computer to see how many duds I have as well. Perhaps a better approach is to think of our photography as practice, and every now and then we manage to play a perfect tune.

Better Photography magazine is full of ideas - ideas that will inspire you, console you and take you to new places with your photography. Don't rely on Google to dish you up something useful, try a subscription to our magazine today!