Fujifilm has changed the world of photography with the introduction of a small, medium format camera system featuring a sensational 50-megapixel sensor. For many years, pundits have been wondering how long before manufacturers moved medium format into the 21st Century with a truly mirrorless design, something that worked and behaved like a street camera, but was equally at home in the studio tethered to a computer.
And it’s no small investment to bring out a new system because in addition to the camera body, you need a range of lenses.
X-Series Goes Medium Format
Since the introduction of the X100 in 2011, Fujifilm has strived to achieve the world’s highest level of image quality with its X Series of cameras. The latest and the most advanced addition is the medium-format mirrorless camera, GFX.
The new camera incorporates a large 43.8x32.9 mm CMOS sensor with an effective pixel count of 51.4 million, delivering superior sharpness and image quality that will satisfy professional photographers shooting commercial, fashion or fine art landscapes.
And Australian photography icon Gary Heery agrees.
“To be chosen by Fujifilm to represent its new GFX medium format camera is a great honour because I think Fujifilm is much admired for its recent cameras. The X-Series has intoxicated a lot of people with its retro-design and the clever way the cameras feel and work, so in the back of my mind, I was always expecting the GFX to be a killer camera.
“And the GFX is fantastic!
“Although the pre-production camera I used to take these photographs was still in the development stage, it performed beautifully.
“For me, the staggering difference between it and a DSLR was the image on the rear screen. With many cameras, I struggle to see if the shot is really sharp or not on the LCD screen – I’m never convinced – but the screen on the GFX is seriously good. You immediately know if you have a good, crisp shot.”
Of course, it’s not only about the image on the rear screen. Inside, the GFX uses a new X Processor Pro imaging processor, which provides Fujifilm’s outstanding colour and tonal reproduction.
Photographs taken by Gary Heery with the new Fujifilm GFX medium format camera.