Interviews With Pro Photographers

Your Shopping Cart

Your Cart:
0 Items
Order Total: $ 0.00
Your Shopping Cart
Join

Interviews With Pro Photographers

Ross Eason: Getting Portfolios Through The Door

Show your clients what they want to see.

Do you need a special portfolio to show your clients or is a general website enough?

Portfolios are required by all professional photographers, but you can often get a better result by targeting the photographs you show to potential clients.

“I show examples in the style of work that I want to shoot”, explained Ross. “I also refer to my website when talking with clients. In fact, if I’m visiting a client, I’m not surprised if they have already been to my website before I get there.”

But if visiting a client, Ross will show a smaller, more specific set of images.

“For instance, I have a specialty for working in confined spaces. “I have a very good client who manufactures boats, so while I wouldn’t offer my services to their competition, I could approach other people who needed photography in confined spaces, such as a caravan or motor home manufacturer. “There wouldn’t be much point showing the caravan manufacturer photographs of glassware or white t-shirts, so I would custom design a folio of images that was relevant to their needs. I would show the photos on an iPad or give them a printed PDF, depending on the structure of the meeting.

“Personally I don’t have a single, definitive portfolio, but a little while ago I produced an A4 colour brochure. It was very generic, showing a cross-section of the work I do, plus some of my personal work. There’s a short blurb about me and my website details, and I use it as a giveaway or an introduction.

“If I’m reading the local newspaper and I see XyZ is moving to the Sunshine Coast or doing a project nearby, then I will research the person who is responsible for the photography and send them a standard letter with the A4 brochure. It is presented in a large envelope, padded with cardboard, so it arrives in good condition. “The letter says I hope they don’t mind if I follow up in a few days to discuss it with them.

This is a great introduction because in a few days, when I ring up the company and the receptionist asks what I want to talk about, I can honestly say it’s about the documentation I sent last week! This will usually get me through, compared to a cold call when inevitably they are out!”

Ross Eason M.Photog., HLM is a commercial photographer in South East Queensland. He is an AIPP National Vice President and has been in business for over 30 years. www.easoncreative.com.au

Login here! You will need to join (Create an account) to get access to some sections of this website. If you do join, we'll send you our newsletters (you can unsubscribe at any time), but other than that, we won't bother you!